Hi everyone,
We’re pleased to share a new update on Pooshlo’s progress across funding, product, traction, and launch readiness.
Over the last several weeks, we have made meaningful progress across the business while continuing to validate both demand and execution capacity. Most importantly, we have strengthened the foundation for launch and for the company’s next stage of growth.
At the beginning of February, Pooshlo reached USD 500K in total funding, following the expansion of its angel round and the incorporation of new investors, including Draper House Angel Club SPV.
We are deeply grateful for the trust of everyone who has backed Pooshlo so far and excited about the next phase of growth ahead.
Our core end-to-end flow is already live: campaign creation, AI-powered matching, and task assignment and management within the influencer app.
The influencer mobile app is already operating across key flows, including waiting list onboarding, task acceptance and execution, and a feedback loop designed to continually improve matching quality over time.
At the same time, we are running intensive end-to-end testing to validate performance, user experience, and real-world use cases ahead of production.
For brands and agencies, the UX overhaul is underway, as a new design with a clear focus on UX, simplicity, and scalability. A new AI Agent module is also being integrated to make campaign creation significantly easier and more intuitive.
Our beta remains to launch only apps into production in late March, with quality, polish, and reliability as top priorities.
Pooshlo’s soft launch has continued to validate the company’s value proposition in a controlled environment. Early feedback from both creators and brands has been consistently positive, especially around the clarity of the collaboration model and the emphasis on authentic, relationship-driven partnerships.
We have also built an organic waiting list of 400+ influencers, driven mainly by creator referrals and focused outbound efforts. This is an encouraging early signal of strong demand and reinforces that Pooshlo is solving a real operational pain point in the market.
Inbound interest from brands has also translated into an active pipeline of meetings ahead of the official launch, further confirming the relevance of the solution and the strength of the opportunity ahead.
One of our most meaningful brand milestones so far was our first in-person activation at Casa Manantial, in partnership with Spicy Tool, during Punta Tech week.
The event represented Pooshlo’s first physical brand expression and helped position the company as a relevant connector within the Punta del Este startup ecosystem during a highly visible regional tech moment.
A particularly special note: we also had a private performance by Cardellino, who later became a Pooshlo investor.
To support execution and future growth, we expanded the operations team with the addition of Luisa Oddone as Ops Coordinator.
We also continued progressing with Inswitch, a key potential provider for the fintech infrastructure required to enable collections and payouts across Latin American markets.
Thank you again for your support and trust.
Warm regards,
Pooshlo Team
If this update resonates and you’d like to explore Pooshlo further, we’d be glad to connect.